Monday, March 1, 2010

CeBIT tech fair to open with 3D and smart gadgets

The world's biggest high-tech fair kicks off in Germany on Tuesday, with a focus on ‘smart’ gadgets as well as "Avatar"-inspired 3D products to make consumers' lives easier - and more fun.

The CeBIT, traditionally a showcase for computing and software firms to unveil their latest flagship designs, is evolving into more of a consumer-driven event, organisers said, as crisis-hit IT companies stay away.

"We're trying to attract more consumers," said Hartwig von Sass, spokesman for Deutsche Messe, which organises the event in Hannover.

Exhibitor numbers dropped by three percent this year with 4,157 firms from 68 countries due to erect stands at the vast centre in northern Germany.

"Given the economic and financial climate, we consider it a success that our exhibitor numbers are approximately stable," said Sass.

At the height of the dot-com boom, more than 8,000 companies set up shop at the CeBIT.

Sass pointed to some giants of the tech world which are visiting the CeBIT for the first time, such as Google and online bookseller Amazon, as well as regulars such as IBM, Microsoft, SAP, Vodafone, Fujitsu or Ericsson.

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