Tuesday, June 15, 2010

World Cup fever grips Asia

From Beijing to Bangkok, from Kolkata to Kuala Lumpur, everyone has been gearing up for the month long spectacle, keen to find out who will become the new world soccer champions.

The FIFA World Cup is the biggest sporting spectacle on the planet. In Asia, the interest in the tournament is not only huge in Japan, South Korea and North Korea – the participating nations – but across the whole continent.

A massive growth in TV audiences is expected in China, India and Southeast Asia. Brazil, Argentina and England have particularly big fan followings, and people will stay up late to catch their favorite sides in action.

Mike Rehu, a senior producer for the TV channel ESPN-Star Sports in India expects the viewership to grow substantially. "We have been trying to develop football in India as a sport and obviously as a revenue earner for us as a company for the past 10 years, predominantly through the English Premier League.

"We believe that if we keep pushing football to the Indian people, especially with the overexposure of cricket as a game in the market, it has a really good chance of catching the imagination of the public. We hope to go to 60 to 70 million homes over the next four weeks and to drive football home as a major sport in Indian viewers’ minds and hearts."

To read more: http://www.dw-world.de/dw/article/0,,5674460,00.html

No comments:

Post a Comment