Friday, August 27, 2010

GM gives Opel the nod to expand in China

German automaker Opel, a unit of General Motors, will begin next year to sell vehicles in China and several additional countries. GM has given the green light for Opel to export beyond its core European market.

US carmaker GM has decided to allow Opel to sell its cars in China, a move expected to lead to even greater competition among its brands in the huge Chinese market.

"We will market Opel as a European designed car in the premium segment," company spokesman Andreas Kroemer told Deutsche Welle. "There are a growing number of Chinese who like European cars and have the money to afford them."

Opel tested the waters in China last year, selling around 4,000 cars, according to Kroemer.

In the first half of 2010, China passed the United States as GM's biggest national market.

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