Thursday, September 2, 2010

From Apple, a Step Into Social Media for Music

Apple jumped into the social networking business on Wednesday, introducing Ping, a service built into iTunes that is intended to help users discover new music and, presumably, buy more songs from Apple.

Steven P. Jobs, Apple’s chief executive, showcased Ping at an event here along with a string of other new products. They included updates to Apple’s iPod line of music players and new software that allows wireless printing from iPads and iPhones.

Mr. Jobs also introduced a much-anticipated upgrade of its Apple TV set-top box that is smaller and, at $99, significantly cheaper than its predecessor, which did not sell well. It allows users to rent television shows from Fox and ABC for 99 cents, and like many other devices, it can also stream movies from Netflix.

Mr. Jobs said the changes to the iPod lineup, which include new versions of the Shuffle, Nano and Touch models, were the most significant since Apple introduced its first music player in 2001.

“This year we’ve gone wild,” Mr. Jobs said. Sales of iPods have declined this year, but revenue from them has continued to grow as more buyers choose the higher-priced Touch model.

An unexpected announcement from Mr. Jobs was the introduction of Ping. With it, users will be able to follow friends and see what music they have bought or enjoyed, what concerts they plan to attend and what music they have reviewed. They will also be able to follow bands and get updates on their new releases, concert tours and other events.

To read more: http://www.nytimes.com/2010/09/02/technology/02apple.html?_r=1&nl=todaysheadlines&emc=globaleua23


Source photo: www.apple.de

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