Friday, February 25, 2011

CeBIT tech fair launches new growth strategy

Europe's biggest technology fair, CeBIT, has struggled with dwindling numbers over recent years. Now a strategic overhaul has seen the list of exhibitors grow for the first time since 2006. Has CeBIT turned the corner?

Cloud computing will be one of the big topics at this year's CeBIT information technology (IT) trade fair, which runs from March 1 to 5 in the northern German city of Hanover.

The idea behind cloud computing is simple: By storing software and data on central servers on the Internet instead of on individual workstations, users can access the information and programs they need using only a web browser.

It's a concept that can help large organizations make big savings on software license fees and maintenance costs. But that doesn't mean cloud computing is restricted to the corporate world. Many private computer users have been enjoying the benefits of cloud-based systems for years via web-based email services such as Google Mail or Hotmail.

CeBIT visitors looking for tangible products rather than virtual services can look forward to a wide range of consumer electronics, including 3D devices, smartphones and tablet computers.

Organizers hope these displays will lure plenty of private visitors to the fair without compromising the event's reputation as a business platform.

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